The idea for great quality modest activewear is born!

The idea for great quality modest activewear is born!

Aja Cohen

After working in the fast fashion industry for 10 years, I wanted to explore another one of my passions- Yoga! Since I kept Shabbat and was a new mother, I didn't have time to dive into an intense program. Instead, I enrolled in a 200-hour teacher training program geared towards religious Jewish women in Crown Heights, Brooklyn. It met for 5 hours on Sundays and lasted a little over a year and a half. During that time, I just had my second child, Shua. 

All of the women in the program were religious and observed the Jewish laws regarding modesty. I, at the time, was not as religious yet, so dressing modestly while practicing was new to me. They would come to class in long skirts with wigs covering their hair, and then since it was only women, take everything off and practice in Lululemon leggings and tank tops.

This got my design mind thinking. How could they not have to change when they come to class and still look fit and fashionable? Most importantly, how could they have Lululemon quality activewear, but still be modest? I kept this idea quiet in the back of my mind, but as time went on, it began to speak louder. It got even louder when I decided to dress modestly while teaching yoga. More to come on this! 

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