The All Day Active collection can literally be worn ALL DAY. From morning carpool, to a run or yoga, to errands and grocery shopping, to meetings with clients, to cooking dinner, and then out for drinks, each piece is carefully crafted with your busy schedule in mind. We, as women, lead such full lives and our clothing should work into ALL areas of our life. The All Day Active is just what you need to fit into your lifestyle.
New Arrivals
How do you #alldayactive?
How we Repair the [Fashion] World
Our main fabric is made from recycled plastic bottles. In short, the bottles are collected, broken down into tiny particles, and made into new fibers. Our factory is based in Los Angeles, owned by a husband and wife team. It is clean and safe and offers employees a healthy work life balance. Our production orders are small, but effective. We only make what we know we can sell. This cancels out excess waste and consumption. Welcome to the new fashion world.
[Her]Story
With a degree from Pratt Institute in fashion design and a 200-hour yoga training certificate, Aja always struggled with how to keep modest while teaching yoga. She layered easy dresses over leggings that allowed her to flow freely throughout her classes. She put stretchy skirts over those same leggings for an even easier look. While she loved getting creative with her activewear, she struggled to find pieces from other brands that spoke to her. Garments were either too heavy, didn’t wick the sweat away properly, and most importantly, did not match her style. She knew there had to be a better product for women who wanted to workout, look cool, and stay true to their modest values.